Businesswoman and socialite Kim Kardashian often gets unfairly labeled as talentless.
“People used to be like, ‘Well, what do you do? What’s your talent?’ And I’m like, “Didn’t know I needed one.” But I think my talent is marketing and the business behind selling products,” Kardashian said in Interview Magazine.
Contrary to the accusations she faces for being talentless, Kardashian is one of the most savvy and successful entrepreneurs in the U.S. today.
And that success stems largely from her knack for being a natural at content marketing.
More recently, she announced her foray into private equity, launching her own private equity firm, SKKY Partners, with a former partner at investment firm the Carlyle Group.
Kardashian got to this point by turning herself into a brand. That brand began with Keeping Up With The Kardashians (KUWTK), a reality TV show that launched in 2007 and spanned 20 seasons.
KUWTK is a brilliant example of content marketing. It did not sell anything to audiences. Rather, like all great content marketing, it stimulated interest in Kardashian and the rest of her family.
KUWTK did that through building narratives and storylines that helped cement the brand Kardashian is today.
The show catapulted Kardashian towards lucrative brand deals and it also helped her launch her own brand lines, which span everything from shapeware to skincare to beauty.
And like all great content marketing, it grew her brand and her network.
KUWTK was the catalyst that led to Kardashian’s massive reach and influence across not only Hollywood, but also an array of other industries.
For better or for worse, Kardashian is one of the most influential figures in shaping culture today.
To get to this point, she trailblazed marketing techniques that B2B companies are only now beginning to use in their content marketing strategies.
Kardashian’s content marketing strategy is predicated on two things: personalization and humanization to grow her brand.
In the early aughts of her career, Kardashian would share quite a bit about her personal life. And through KUWTK, and subsequent talk show appearances and interviews, she humanized her brand, trying to make herself relatable to audiences while also somewhat unattainable, just enough to keep audiences locked in for more content.
Kardashian is anything but talentless. She is the queen of content marketing, and she has been using it back when content marketing wasn’t even a profession.
And after she’s done with studying law, I wouldn’t be surprised if she taught marketing at one of the top U.S. business schools.
Either way, Kardashian remains a masterclass in thought provoking and engaging content marketing. And that takes quite a bit of talent.
I help companies grow by telling their stories.