• About
  • Case Study: Proteq
  • Case Study: Metro News
  • Case Study: Funny Bones Inc.
  • Published Work
  • Blog
  • Contact

What Makes Spirit Halloween A Spooktacular Success?

10/20/2021

 
Picture
Halloween is big business.

In 2021, The U.S. National Retail Federation estimates consumers will spend more than $10 billion on Halloween decorations, candies, and costumes.

And there’s one retailer that is murdering it during spooky season.

Spirit Halloween is a seasonal shop that you may have seen pop up in one of those abandoned big box stores.

The pop-up retailer has 1,400 locations across the U.S. and Canada, and it is expected to surpass $500 million in sales this horror season, according to The Hustle.

While Spirit Halloween conducts business in brick-and-mortar locations from early August to Nov. 2, it sells Halloween-related goods all year on its website.

But why is Spirit Halloween killing the horror business game? Certainly, one factor is that the seasonal store produces terrifyingly good horror-related content on its many channels. Spirit Halloween uses several social media channels, including Twitter, Instagram, Pinterest, and YouTube, to keep audiences engaged with all-things horror.

From a Beetlejuice makeup tutorial to a spotlight on Pennywise the Clown during his day off, Spirit Halloween knows what content keeps its audience engaged.

The brand was a relatively early adopter of social media, sharing its story on social starting in 2009.
Off season, when pumpkins on front porches may seem out of place, Spirit Halloween remains active by hosting contests, presenting awards, or doing good in the community to keep its brand in the minds of people.

Spirit Halloween launched in 1983 in California. It’s founder, Joe Marver, was first in the business of women’s clothing. But after seeing how well a neighbouring Halloween business was doing, Marver decided to pivot to Halloween, too.
 
Today, Spirit Halloween is arguably the leader in the Halloween retail industry. And while the store’s pop-up business model helps with its net income, it’s hard to miss that great content plays a key role in Spirit Halloween’s success.

Comments are closed.

    Author

    I help companies grow by telling their stories.

    Archives

    July 2022
    January 2022
    November 2021
    October 2021
    September 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    September 2019
    July 2019

    Categories

    All
    B2b
    B2b Storytelling
    B2c
    Branding
    Business
    Business Casual
    Businesswriting
    Content Creation
    Content Experience
    Content Experiences
    Content Marketer
    Content Marketing
    Content Marketing Strategy
    Content Strategy
    Content Writing
    Covid-19
    Entrepreneur
    Freelance
    Freelance Writer
    Full Time Job
    Halloween
    Horror
    Horror Content
    Inbound Marketing
    Lede Writing
    Marketing
    Marketing Writing
    Mba
    Motivation
    Organizational Behaviour
    Pandemic
    Personalized Content
    Psychology
    Remote Work
    SaaS Writing
    Self Employed
    Self-employed
    Self Employed To Full Time
    Selling Sunset
    SEO
    Storytelling
    Strategy
    Teamwork
    Tech Writing
    The Five Dysfunctions Of A Team
    Work Conflict
    Writers
    Writer's Block
    Writing

    RSS Feed

Powered by Create your own unique website with customizable templates.
Photos used under Creative Commons from wuestenigel, Drew Coffman, homegets.com, Gavin Llewellyn, Me in ME, nodstrum, Robert Couse-Baker, microbizmag, wuestenigel, shixart1985, shixart1985, shixart1985, La Citta Vita, Debarshi Ray, Joe Senft, arvindgrover, Mike Licht, NotionsCapital.com, EpicTop10.com, Skeptical Cat
  • About
  • Case Study: Proteq
  • Case Study: Metro News
  • Case Study: Funny Bones Inc.
  • Published Work
  • Blog
  • Contact