The Challenge
Shopify client wanted to use marketing content to create brand awareness for Toronto board-game cafe's newly launched website.
The Solution
Use storytelling to humanize the business as it pivoted online amid the COVID-19 pandemic. Develop a narrative-driven story to produce blog post.
The Result
Client Testimonial
"The blog that you wrote made an impact. Our website traffic has grown exponentially in the past month thanks to your assistance with our social media presence and SEO strategy. This increased traffic has led to much more conversions and thereby leading to a tremendous increase in our overall sales! The sales over the past 4-5 weeks has been the best stretch since we have started our business! Any company would be lucky to have you as part of their team." — Funny Bones Inc. Co-Owner, John Lee
Shopify client wanted to use marketing content to create brand awareness for Toronto board-game cafe's newly launched website.
The Solution
Use storytelling to humanize the business as it pivoted online amid the COVID-19 pandemic. Develop a narrative-driven story to produce blog post.
- Focused story on the struggle of getting through the COVID-19 pandemic as a brick-and-mortar business pivoting to online
- Used SEO best-practices to keep story elevated on search engines with support from Ahref
- Created a Call-To-Action directly linking the story to the business
- Used clear, concise copywriting to devleop content for the business's Shopify storefront
The Result
- A 110% increase in online leads to the business through blog post and Shopify storefront
- Five weeks of consistent growth in online sales following the publishing of the blog post
Client Testimonial
"The blog that you wrote made an impact. Our website traffic has grown exponentially in the past month thanks to your assistance with our social media presence and SEO strategy. This increased traffic has led to much more conversions and thereby leading to a tremendous increase in our overall sales! The sales over the past 4-5 weeks has been the best stretch since we have started our business! Any company would be lucky to have you as part of their team." — Funny Bones Inc. Co-Owner, John Lee
