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Case Study: Metro News

The Challenge

Increase readership numbers for Metro News at a time when print readership was dropping.

The Solution
As front-page editor for Metro News Toronto and Calgary editions, I developed:
  • Engaging display copy that enticed readers to pick up newspaper edition
  • Utilized design skills that strategically placed photos and content for ease of reading and content absorption
  • Hyper-focused on target market and target audience in developing and laying out front page content

The Results
  • Created the largest audience in the Toronto market, after the Toronto Star, with a weekly readership of 1.2 million print readers in 2014
  • Created the third largest audience in the Calgary market, after the Herald and the Sun, with a weekly readership of 209,800 print readers in 2014
  • Increased readership by 30% in the Calgary market from 2012-2015 at a time when competing papers were seeing readership drop




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  • About
  • Case Study: Proteq
  • Case Study: Metro News
  • Case Study: Funny Bones Inc.
  • Published Work
  • Blog
  • Contact