The Challenge
Increase readership numbers for Metro News at a time when print readership was dropping.
The Solution
As front-page editor for Metro News Toronto and Calgary editions, I developed:
The Results
Increase readership numbers for Metro News at a time when print readership was dropping.
The Solution
As front-page editor for Metro News Toronto and Calgary editions, I developed:
- Engaging display copy that enticed readers to pick up newspaper edition
- Utilized design skills that strategically placed photos and content for ease of reading and content absorption
- Hyper-focused on target market and target audience in developing and laying out front page content
The Results
- Created the largest audience in the Toronto market, after the Toronto Star, with a weekly readership of 1.2 million print readers in 2014
- Created the third largest audience in the Calgary market, after the Herald and the Sun, with a weekly readership of 209,800 print readers in 2014
- Increased readership by 30% in the Calgary market from 2012-2015 at a time when competing papers were seeing readership drop
