The Challenge
Shopify client wanted to create an online presence and funnel in views to her new online store, Proteq, which sells face masks.
The Solution
Created marketing copy to tell the client's story, and published it on the Digital Main Street blog, which showcases the stories of small Canadian businesses pivoting to online amid the COVID-19 pandemic.
The Result
Client Testimonial
"Ali Zafar immediately made an impact in suggesting content marketing ideas and story pitches to the media. We were featured in Today's Parent just last week and already made sales coming from that channel. It builds trust for the brand."
— Berna Demiryol, Proteq Founder
Shopify client wanted to create an online presence and funnel in views to her new online store, Proteq, which sells face masks.
The Solution
Created marketing copy to tell the client's story, and published it on the Digital Main Street blog, which showcases the stories of small Canadian businesses pivoting to online amid the COVID-19 pandemic.
- Developed quality content using journalistic storytelling skills
- Interviewed the client for direct quotes that add colour to the story
- Focused on a story angle that would keep audience engaged
- Rather than pushing aggressive advertising, opted to humanize the business through a story for greater audience engagement
The Result
- Story funnelled in nearly a fifth of all leads to the Proteq website
- It is the second biggest referrer of leads to the online store, according to Shopify analytics
Client Testimonial
"Ali Zafar immediately made an impact in suggesting content marketing ideas and story pitches to the media. We were featured in Today's Parent just last week and already made sales coming from that channel. It builds trust for the brand."
— Berna Demiryol, Proteq Founder
