About

Hi! I'm Mohammad Ali Zafar. I’m a content
marketer creating impactful stories for businesses.
I have a proven track record of producing content
that has helped firms develop brand awareness,
funnel in leads, and make sales.
See case studies for more.

Prior to being a marketer, I was a journalist,
working for publications such as the Toronto Star,
Khaleej Times, Metro News and Huffington Post.

It's in these newsrooms where I learned to create
stories that sell.

I hold an MBA from the Schulich School of Business
and a Bachelor of Journalism from Ryerson
University in Toronto.

You'll see the intersection of business
and storytelling often on the blog page. You'll also
see why I believe companies need to tell their
stories in order to gain leads and garner more customers. 

As a side note, the inspiration behind the title of
this site comes from one of my earliest memories
growing up when I received a pet gosling from
a neighbour. I remember taking care of that baby
bird the best I could as a four-year-old. It's a memory
that will never become old and like all evergreen content,
it will continue to remain fresh and relevant in
my mind. 




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