About
Hi! I'm Mohammad Ali Zafar. I’m a content marketer creating impactful stories for businesses.
I have a proven track record of producing content that has helped firms develop brand awareness,
funnel in leads, and make sales. See case studies for more.
Prior to being a marketer, I was a journalist, working for publications such as the Toronto Star,
Khaleej Times, Metro News and Huffington Post.
It's in these newsrooms where I learned to create stories that sell.
I hold an MBA from the Schulich School of Business and a Bachelor of Journalism from Toronto Metropolitan University.
You'll see the intersection of business and storytelling often on the blog page. You'll also
see why I believe companies need to tell their stories in order to gain leads and garner more customers.
As a side note, the inspiration behind the title of this site comes from one of my earliest memories
growing up when I received a pet gosling from a neighbour. I remember taking care of that baby
bird the best I could as a four-year-old. It's a memory that will never become old and like all evergreen content it will continue to remain fresh and relevant in my mind.
I have a proven track record of producing content that has helped firms develop brand awareness,
funnel in leads, and make sales. See case studies for more.
Prior to being a marketer, I was a journalist, working for publications such as the Toronto Star,
Khaleej Times, Metro News and Huffington Post.
It's in these newsrooms where I learned to create stories that sell.
I hold an MBA from the Schulich School of Business and a Bachelor of Journalism from Toronto Metropolitan University.
You'll see the intersection of business and storytelling often on the blog page. You'll also
see why I believe companies need to tell their stories in order to gain leads and garner more customers.
As a side note, the inspiration behind the title of this site comes from one of my earliest memories
growing up when I received a pet gosling from a neighbour. I remember taking care of that baby
bird the best I could as a four-year-old. It's a memory that will never become old and like all evergreen content it will continue to remain fresh and relevant in my mind.
